Friday, January 1, 2010
Top 10 Concepts of Chapter 16 (Retailing, Wholesaling, Logistics) - PPT Version Visual Edition
Top 10 Concepts Powerpoint file may also be accessed through the link below:
Top 10 Concepts of Chapter 16 (Retailing, Wholesaling, Logistics) - PPT Version
Top 10 Concepts Powerpoint file may also be accessed through the link below:
Ch16 - Retailing, Wholesaling, Logistics
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Top 10 Concepts of Chapter 16 (Retailing, Wholesaling, Logistics)
Monica Denise S. Mendoza
Ch16 Managing Retailing, Wholesaling, and Logistics
Retailing…
1. Is selling goods or services directly to final consumers for personal, non-business use. Major retailer types are: Specialty store, Department store, Supermarket, Convenience store, Discount store, Off-price retailer, Superstore, and Catalog showroom.
2. Involves four levels of service: Self-service, self-selection, Limited service, and Full service.
3. Has four positioning strategies which were created by combining the different service levels with the assortment breadths.
4. Marketing decisions should be made on target market, product assortment, procurement, services and store atmosphere, store activities and experiences, price, communication, and location.
5. Should consider trends in planning for competitive strategies. These trends include:
a. New retail forms and combinations
b. Growth of intertype competition
c. Competition between store-based and non-store-based retailing
d. Growth of giant retailers
e. The traditional trade is alive and well
f. Growing investment in technology
g. Global presence of major retailers
h. Upgrading of Asian retailers
Wholesaling…
6. Is selling goods or services to those who buy for resale or business use.
7. Involves 9 functions which are:
a. Selling and Promoting
b. Buying and Assortment Building
c. Bulk Breaking
d. Warehousing
e. Transporting
f. Financing
g. Risk Bearing
h. Market Information
i. Management Services and Advice
8. Marketing decisions should be made on target market, product assortment and services, price, promotion, and place.
9. Can strengthen their relationships with manufacturers by:
a. Seeking a clear agreement about their expected function in the marketing channel
b. Gaining insight into the manufacturers’ requirements by visiting their plants
c. Fulfilling commitments by meeting volume targets
d. Identifying and offering value-added services to help their suppliers
Logistics…
10. Decides on the best way to store and move goods and services to market destinations, to coordinate the activities of suppliers, purchasing agents, manufacturers, marketers, channel members, and customers.
Conclusion:
- Intermediaries also require marketing strategies and must strive for marketing excellence like any other company or suffer the consequences.
Monica Denise S. Mendoza (December 1, 2009)
Top 10 Concepts Word file may also be accessed through the link below:
Ch16 Managing Retailing, Wholesaling, and Logistics
Retailing…
1. Is selling goods or services directly to final consumers for personal, non-business use. Major retailer types are: Specialty store, Department store, Supermarket, Convenience store, Discount store, Off-price retailer, Superstore, and Catalog showroom.
2. Involves four levels of service: Self-service, self-selection, Limited service, and Full service.
3. Has four positioning strategies which were created by combining the different service levels with the assortment breadths.
4. Marketing decisions should be made on target market, product assortment, procurement, services and store atmosphere, store activities and experiences, price, communication, and location.
5. Should consider trends in planning for competitive strategies. These trends include:
a. New retail forms and combinations
b. Growth of intertype competition
c. Competition between store-based and non-store-based retailing
d. Growth of giant retailers
e. The traditional trade is alive and well
f. Growing investment in technology
g. Global presence of major retailers
h. Upgrading of Asian retailers
Wholesaling…
6. Is selling goods or services to those who buy for resale or business use.
7. Involves 9 functions which are:
a. Selling and Promoting
b. Buying and Assortment Building
c. Bulk Breaking
d. Warehousing
e. Transporting
f. Financing
g. Risk Bearing
h. Market Information
i. Management Services and Advice
8. Marketing decisions should be made on target market, product assortment and services, price, promotion, and place.
9. Can strengthen their relationships with manufacturers by:
a. Seeking a clear agreement about their expected function in the marketing channel
b. Gaining insight into the manufacturers’ requirements by visiting their plants
c. Fulfilling commitments by meeting volume targets
d. Identifying and offering value-added services to help their suppliers
Logistics…
10. Decides on the best way to store and move goods and services to market destinations, to coordinate the activities of suppliers, purchasing agents, manufacturers, marketers, channel members, and customers.
Conclusion:
- Intermediaries also require marketing strategies and must strive for marketing excellence like any other company or suffer the consequences.
Monica Denise S. Mendoza (December 1, 2009)
Top 10 Concepts Word file may also be accessed through the link below:
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